When Wyclef performed Paper Right on The Tonight Show with Jimmy Fallon (1/11/24), nearly 1.5 million tuned in — the show’s second-highest audience in more than six months.
In just one month, the track racked up over 500,000 streams across music platforms, with every play contributing directly to First Generation Investors, empowering a nonprofit empowering young people with financial education.
The momentum drove TIAA’s third-highest traffic spike in brand history, while press coverage exploded across Fast Company, The New York Times, Rolling Stone, VIBE, The Source, Adweek, Essence, Yahoo Finance, and beyond.