IBM: Techless

Question: How can IBM explain their tech to a new audience?

Answer: Remove it completely.

Introducing Techless, a new reality/docu-series from IBM where YouTube influencers

have to complete seemingly simple tasks without any tech that is currently used or invented by IBM.

YouTube tech influencer Sara Dietschy attempts to find a famous ramen shop in Tokyo, and popular youtube chef Mike Greenfield tries to cook a meal for three foodies without the help of any IBM technology.

Hosted by quirky British comedian James Veitch and distributed through all the influencer’s social channels, Techless was a first of its kind and a blast to make.

www.ibm.com/techless