Nearly half of teens of color report feeling persistently sad and hopeless. Yet instead of receiving support, they’re met with silence. Cultural stigmas make conversations about mental health even harder in Black and Hispanic families.
The Ad Council partnered with Amazon to break this silence, using technology to help parents and teens open up.
This campaign was built on a simple, powerful truth: music is a universal language, giving voice to feelings that are hard to express.
“When You Can’t Say It, Play It” empowers parents to use music as a bridge to tough mental health conversations. By tapping into Amazon Music’s 100M-song catalog and Alexa’s communication features, families can find songs that match different emotions and share them with their teens.
Share a song. Start a conversation.